Author: Jea Nunez

Jea Nunez is the Head of Editorial at CRM360. She has spent years working directly inside CRM platforms, managing pipelines, cleaning data, and building workflows. That hands-on background is what separates her perspective from most CRM guidance out there. Her expertise covers the full CRM lifecycle, from platform selection and data migration to workflow automation, pipeline tracking, and customer retention strategy. She knows where systems break down and what it actually takes to get a CRM delivering real results. At CRM360, her work is read by administrators, operations managers, customer success leads, and business owners who need content that is accurate, practical, and grounded in reality.